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Klutz to Debut New Packaging Design

GDA Staff -- Gifts and Dec, 2/6/2012 4:50:56 PM

Palo Alto, CA - Klutz, which is celebrating its 35th anniversary this year, will introduce new a new packaging design for its product line fun activity books and craft kits for all ages at the upcoming American International Toy Fair. Starting with the fall 2012 line, Klutz products will come in a new box packaging that will be easier for retailers to stack, wrap, shelve and browse. New package sizing will also create a more consistent and organized display look without sacrificing the quality of content and play value for which Klutz is known. The new packing also provides ready storage for supplies

"In our 35 years of making books plus products, we've had books and attachments of many different sizes and shapes," said Michael Sherman, Klutz Creative Director. "After doing a lot of research with our retailers and our loyal fans, we've created an all‐new packaging approach for many of our products."

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