The Credit Collective Launches MAPP Alert System
System to notify creditor network members of about ecommerce sites violating Minimum Advertised Pricing Policies (MAPP)
GDA Staff -- Gifts and Dec, 2/10/2012 10:57:25 AM
Evergreen,CO- The Credit Collective is launching its newly developed MAPP Alert System, which allows members of the Collective's creditor network to notify one another about ecommerce sites violating minimum advertised pricing policies. The MAPP Alert System will be provided to all "Plus Level" Credit Collective members.
Additionally, The Credit Collective is allowing non-members, such as retailers, ecommerce sites and sales reps, to enter MAPP Alerts, at no charge. "Besides eroding brands, ecommerce MAPP violations are crippling brick-and-mortar specialty stores," says Ron Solomon, CEO of The Credit Collective, "so if a retailer knows of a violation, it's in that store's best interest to inform our network about it."
Solomon noted that the MAPP Alert System was created in response to member demand. "During our annual meeting at last year's ASTRA convention, our members were adamant that we should create a way to help them find MAPP violators. They not only needed a way to warn each other, but they also wanted to give the retailers a voice. Adding the service to our SmartAlert system was a great solution."
Minimum Advertised Pricing Policies (MAPP) have been an important topic within the manufacturing and retail industries. Because of lower expenses and higher margins, ecommerce websites can sell products at below the suggested retail price. This discounting practice, which has also been shown to diminish a brand's value, has created an unlevel playing field, causing brick-and-mortar stores to lose sales at an alarming rate.
The Credit Collective is endorsed and/or recommended by ASTRA, CTA, GAMA, JPMA and NSSEA.
For more information contact 303-670-5111, email cs@creditcollective.com or visit their website.
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