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Imperial Toy Awarded Best In Play Toy Of 2012 From Parenting Magazine

Playthings Staff -- Gifts and Dec, 2/20/2012 9:36:19 PM

Imperial Toy Kidz Bop Kidz Bop Kids with Imperial Co‐owners Peter Tiger & Art Hirsch (right) and Kidz Bop Co‐owners Cliff Chenfeld & Craig Balsam from Razor & Tie (left).New York - Imperial Toy, earned a Best In Play 2012 Toy Fair Award from Parenting Magazine for its new ZOOMA Splat X Smackshot launcher. ZOOMA is Imperial's new brand of Dart X Guns and all new Splat X sticky ammo launchers. The Smackshot launcher has a shark mouth design; it impressed Toy Fair attendees as it launched its sticky ammo up to the ceilings at the Javits Center.

In other news, kds from the #1 music brand Kidz Bop were on‐hand to help Imperial debut its new Kidz Bop Glammerati toy line of rock star music instruments, role play items and accessories based on the brand. The Imperial Kidz Bop line allows kids to role play as a rock star, but at a whole new level - the licensed Kidz Bop music and LumeFX sound‐reactive light‐up features pulse in sync to the beats of the music.

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