Schylling to Distribute Moshi Monsters Toys in North America

Playthings Staff -- Gifts and Dec, 11/14/2012 2:45:49 PM

LONDON - Mind Candy has named Schylling Toys its toy distributor for North American beginning in 2013.

Under the partnership, Schylling will cover distribution of Moshi Monsters playthings in specialty toy and gift channels across the United States and Canada, while worldwide toy manufacturer, Vivid, will cover mass and mid-tier chains.

In 2103, Schylling will introduce three new Moshi Monsters toy assortments at the Chicago Toy & Game Fair (ChiTAG), November 14-18. The new playthings include the Moshi Monsters 5-pack and 8-pack collectible character assortments and the Moshi Monsters Foil Fun Packs, which feature two Moshlings, a collector card and special mystery code.

"We are thrilled to welcome Schylling to the Mind Candy family," said Darran Garnham, chief business development officer and chief licensing officer, Mind Candy. "As leading players in this space, we're confident that Moshi is in good hands."