Tomy Launches Pajaminals Toys

Playthings Staff -- Gifts and Dec, 11/20/2012 9:53:14 AM

HOLLYWOOD, CA - Tomy has launched the Pajaminals toy line, based on the Jim Henson preschool series, just in time for the holidays.

The new Pajanimals product line includes the Pajanimals bedtime friends' plush line, inspired by the four main characters-Sweetpea Sue the pony, the excitable duck Squacky, the creative cow CowBella and the optimistic puppy Apolloin. The plush is available in 9- and 15-inch versions. Also in the collection is the new Snuggle Up Story Mat, which features the characters and a soft book that transforms into a pillow to help children to transition from play time to nap time.

Last fall, Tomy became the U.S. partner for the Pajanimals brand, based on the children's TV series, which debuted on PBS Sprout last October; the agreement extends to include rest of the world. Under the partnership, Tomy will now replicate the Pajanimals line globally.

The Pajanimals plush and Story Mat will debut in the U.S. and Australia this fall with an extended line rolling out in the U.S., Europe, Latin America, Australia and Canada in 2013.