NYIGF to Become NY NOW

GDA Staff -- Gifts and Dec, 1/28/2013 4:19:26 PM

The new market logo as of August 2013NEW YORK - The New York International Gift Fair (NYIGF) will undergo a transformation by the the 2013 summer market show, August 17-21, including the reorganization of exhibitors and divisions—and a new show name: NY NOW, the Market for Home and Lifestyle.

The new repositioning and name is the final phase of a three-year reorganization plan that started in 2010. Chris Falkenberg, NYIGF director and vice president, GLM, announced the New York market plans during a press conference today. "NY NOW will serve as a great umbrella brand for the market," he said. "It's an all-emcompassing name that is reflective of the Fair's 400-plus gift, home and lifestyle categories."

Under the new repositioning, more than 2,800 exhibitors at this year's summer market will be moved under four comprehensive market collections—Home, Lifestyle, Handmade and New. The enhanced layout will group together all complementary and related resources under each, appropriate collection, instead of  the current 10 divisions categorized by product and aesthetic.

The NY NOW breakdown includes: Handmade Global Design on level 4; HOME (featuring home furnishings and textiles, tabletop and gourmet house wares and Accent on Design) on level 3; Handmade Designer Maker, level 2; Lifestyle (including giftware, personal care, stationery, fashion accessories and children's products), level 1; and New! which will spotlight 250 new exhibitors to market at Pier 94, featuring New York's Newest and Artisan Resource.

Falkenberg said that Pier 92 will not be used during this year's summer market, but GLM will look into new opportunities with the space moving forward.

He added that they are going to do the best they can to accomodate exhibitors moving into a new space. "It's scary for exhibitors to be moved," he said, "and we understand that it's important for them to be in the right space."

Another change at Javits by August: construction at the center is also expected to be complete by thissummer's show.

"We want to solidify ourselves as the world's home and lifestyle market," said Falkenberg.