Fisher-Price Reveals Redesigned Little People Characters

Playthings Staff -- Gifts and Dec, 2/6/2013 7:19:01 PM

Children's TV star, Genevieve Goings, helped reveal the new Little People characters in New York.EAST AURORA, NY - Fisher-Price, a subsidiary of Mattel, has refreshed its iconic Little People with a complete redesign of the toys, that preserves the charm of the 54-year-old brand, yet updates the look for today's youngsters. The company hosted a special event at New York City's Citi Pond at Bryant Park to reveal the toys' new look. The event included a special musical performance by singer/songwriter and children's TV star, Genevieve Goings, who helped the company reveal its redesigned Little People characters.

Goings performed several songs that she wrote, recorded and produced for engaging Little People webisodes that will launch this summer. The webisodes will feature a multicultural, ensemble cast of Eddie, Sofie, Koby, Mia and Tessa, each with unique traits and interests that make them special - just like the children they exemplify.

"One of the key aspects of our Fisher-Price growth strategy has been to own, develop and grow world-class brands and intellectual properties," said Dave Ciganko, vice president of design, Fisher-Price. "We believe the Little People brand has the potential to further evolve into an entertainment property through rich storytelling that typically fuels demand for the brand in other areas like licensed products and experiential partnerships. Bringing the characters forward offers children more content to explore and potential licensees a greater library of resources, thereby increasing sales in and outside of the toy aisle."

For more information about the Little People brand, visit www.fisher-price.com/littlepeople.