Toy Story
The 99th annual American International Toy Fair takes Manhattan.
Edited by Matthew Kalash -- Gifts & Decorative Accessories, 1/1/2002
AMERICAN INTERNATIONAL TOY FAIR
February 10–14
Jacob K. Javits Center
655 W. 34th St.
New York 10019
(212) 675-1141
International Toy Center
200 Fifth Ave. and
1107 Broadway at 24th St.
New York 10010
(212) 675-3535
Show Producer: Toy Industry Association Inc.
Special Event: Second Annual Toy of the Year Awards Dinner. Saturday, February 9, from 6:30–11:30 p.m. at the Regent Wall St.
Seminars
Registered Toy Fair attendees can take part in their choice of 14 programs for a $99 registration fee. All seminars will take place at the Javits Center, Hall 1E.
Monday, February 11
9–10:15 a.m.
- "Toy Building Cooperatives: An Idea Whose Time Has Come?" Moderator: Idanna Smith. Speakers: Andrew Dobbie and Ted Kieswetter
- "High Tech Toys and Girls." Moderator: Ellen DePaquale. Speakers: Joann Bousquet, Laura Groppe, and Dr. Idit Harel.
- "The ABCs of Toy Industry Licensing." Moderator: Gary Caplan. Speakers: Casey Collins, Alan Dorfman, Susan Eisner, and Michael Tabakin
10:30–11:45 a.m.
- "Bringing Technology and Inspiration to the Toy Development Process." Speakers: Judy Ellis, Mohammad Riza, and Franklin La Barbara
- "Focus on the Specialty Store: Enhancing Your Selling Space." Speaker: Bob Fields
- "The Changing Face of Children: Niche Marketing in a Diverse Marketplace." (see page 222 for details.)
Tuesday, February 12
9–10:15 a.m.
- "Keeping Your Specialty Store Going When the Going Gets Tough." Moderator: Kathryn Gaffney. Speakers: Joanne Farrugia and Steve Josephson
- "Developing Your Strategic Marketing and Communications Program." Moderator: Terri Bartlett. Speakers: Michele Litzky and Eileen Potrock
- "Licensing: Evaluating Properties and Maximizing Opportunities." Moderator: Jim Silver. Speakers: Stan Clutton, David Jacobs, S. Kaufman
- "Compliance with the ICTI Code of Business Practices: A Toy Industry Audit Program." 9–11 a.m. Speaker to be announced.
10:30–11:45 a.m.
- "From Pitching to Partnership: How to Market and Promote Your Product Ideas." Moderator: Judy Ellis. Speakers: David Berko, Stan Clutton, and Joe Whitaker
- "Reaching the Tween Market." Speaker: Craig Yoe
- "Toy Industry Licensing: Beyond Schmooze: How Deals Are Done." Moderator: Stephen Stanley. Speakers: Scott Bachrach, Nancy Bassett, Cathy Meredith, and Maryellen Zarakas
Look For: The Trim, Toy, and Garden Market at 225 Fifth Avenue, February 4-15. Designer Steve Killian gives lessons on trimming seasonal displays, February 12, at noon.
|
