Russ Berrie Signs Paddywhack Ln.
Staff -- Gifts & Decorative Accessories, 8/1/2002
East Rutherford, NJ — Licensing and marketing firm Stone America Marketing facilitated a licensing agreement between Paddywhack Lane and Russ Berrie and Company to produce a full range of figurines, plush, and other gift and novelty items featuring the Paddywhack images and characters. Paddywhack Lane, created by award-winning designer and children's book author and illustrator Bob Fuller and his wife, Sandy, is a collection of costumed characters, patterns, and inspirational messages. "The images and characters of Paddywhack Lane feature kids at play, and are inspired by the creativity and adventures of our own children. The brand is intended to appeal to that playful little kid in all of us," said Bob Fuller. "We are thrilled to be working with America's premier gift company."
