AppleTree Design to Debut
Staff -- Gifts & Decorative Accessories, 12/1/2002
San Diego — Industry veterans Sande E. Zatt and Dominique Bathfield launched a new giftware company, AppleTree Design Inc., and plan to introduce up to 700 SKUs of product at the January 2003 markets. The product lineup, about 80 percent of it porcelain, will include an array of wedding, anniversary, and everyday giftware and jewelry at retail prices ranging from $5.99 to $75. The company will focus on attractive packaging and merchandising concepts to assist retailers. AppleTree currently has three designers on staff, and will handle manufacturing at its seven factories in China, including a new factory scheduled to open in Shanghai this month. AppleTree Design will be featured at rep firms nationwide, and will also exhibit at a number of temporary shows in January.
