DMC Makes Big Changes
Staff -- Gifts & Decorative Accessories, 3/1/2003
The Dallas Market Center (DMC) launched MomentumDallas, a 14-month project to reconfigure much of the space in its World Trade Center (WTC) building. The project will culminate in March 2004 with the opening of Fashion Center Dallas, comprised of one million square feet of apparel showrooms on the 14th and 15th floors of the WTC. The showrooms will relocate from the International Apparel Mart building, which will be vacated. The gift and home temporary exhibitions (managed by George Little Management) will move to the 12th and 13th floors of the WTC beginning with the June 2003 Dallas Super Market show; the furniture temporaries will move back to the Market Hall building. Finally, a large space for special functions will be developed within the WTC and the adjacent Trade Mart Building, and several new food outlets will be introduced. "While the trend in the apparel industry has been to scale back commitments, this plan reinforces DMC's long-term vision and support for apparel," said Bill Winsor, DMC's president and CEO. Separately, the DMC renamed its International Floral Design Center the International Floral and Gift Center in an effort to promote cross-merchandising opportunities between the two categories.
