LIMA Converges on NYC
Javits is the showplace for licensing's latest ideas, designs, and properties.
Staff -- Gifts & Decorative Accessories, 5/1/2003
LICENSING 2002 INTERNATIONALJune 10–12
Jacob K. Javits Convention Center
655 W. 34th Street
New York 10001
(203) 882-1300
Show Producer: Advanstar Comm.
Show Hours: June 10–11, 9–5 p.m. June 12, 9–4 p.m.
Special Events
- LIMA Licensing Awards for Excellence and Gala. June 11. Sheraton New York. For tickets, call (212) 244-1944.
Seminars
Rates vary. Call (800) 331-5706.
Monday, June 9: Sheraton New York
- Licensing 101: How to Tap into the Lucrative $166 Billion Business. 8:30 a.m.–noon.
- How to Make Your Exhibit or Attendance Pay Off. 1–2 p.m.
- The Legal Foundations of Licensing. 2–5 p.m.
Tuesday, June 10: Javits Center
8:30–10:15 a.m.
- Licensing 201: Keys to Successful Execution.
- Inside Track of Retail Licensing: What's Working, What's Not.
- Winning Ethics in Licensing.
10:30–12:15 p.m.
- Leaders Speak Out on Vital Issues in Entertainment & Sports Licensing.
- Manufacturers' Survival Guide to Licensing.
- Using Licensing Agents and Consultants Effectively.
2–3:45 p.m.
- Diversity: The Smart Strategy in Licensing.
- Spike Your Sales Using Licensing as a Promotional Strategy.
- Success Through Negotiation.
Wednesday, June 11: Javits Center
8:30–10:15 a.m.
- ABC's of Art Licensing: Successful Strategies for Building &Growing Your Business.
- Global Approach to Licensing.
- Royalty Rate Trends — Is What You're Paying or Receiving Fair?
10:30–12:15 p.m.
- Beyond the Brand Name: Successful Retail Partnerships in Brand Extensions.
- Make the Perfect Pitch: How to Get Your Project Across the Plate.
- The Art of Developing Unique Licensed Products.
2–3:45 p.m.
- Effective Use of Characters for Licensing Programs: Issues and Obstacles in a Converged World.
- Licensing in Emerging Markets.
- Licensors, Licensees, and Retailers Speak Out on the Pay Offs of Corporate Social Responsibility.
LOOK FOR: The Art & Design Gallery will have the strongest representation ever, according the Elizabeth Waiksnis, show manager. More than 165 artists/designers will showcase their work. And 125 other exhibitors are first-timers at the Licensing Show, including Crayola, Campbell's Soup, Yahoo!, Cow Parade Holdings, United States Mint, Dreamworks, and McDonald's Corp./McKids.
