Bridal Styles

Every bride wants her wedding day to be special, and will look for bridal product that suits her unique personality and her own sense of style. In doing so, she'll search far and wide for extraordinary weddingwares, and with so much product to choose from, keeping things as simple as possible for her is very important. She needs to have choices laid out clearly before her, and she doesn't want to be any more overwhelmed than she already is. Weddings are basically traditional, romantic, modern, or simple, and each type of wedding has its own selection of merchandise.

One straightforward way to ease the bride's shopping experience is to arrange product according to style.

When space is an issue, cross merchandising is key. And mixing wedding styles can be a piece of cake. Traditional and romantic product combine with ease, as do modern and simple weddingwares. To give an adequate sampling, set up two vignettes with product from each category, so the bride knows where to begin her search. Of course, she'll need your guidance, so make sure you're on hand to give her all the attention she deserves.

Something old, something new, something borrowed, something blue: That's the traditional bride, who keeps custom close to her heart. She wants the wedding her parents (and grandparents) had, including all the trimmings: long-trained gown, five-tiered wedding cake, a profusion of expensive flowers, and elegant invitations and weddingwares.

The romantic bride's big day is a fairy tale come true. She's a princess, a Cinderella who's going to be whisked away by her Prince Charming. A horse drawn carriage is likely to figure in her wedding plans. Everything must be lavish and wonderful, because she wants everyone to be a part of her romantic love story.

Cool and independent, the modern bride eschews tradition and romantic conventions. She'll do things her own way. It's her party and she plans to enjoy every minute of it. This contemporary woman is looking for the latest trends in all weddingwares. No frilly lace for her, she's on the cutting edge of design.

Clean lines, basic shapes, and soft colors attract this bride. Modesty and understatement become her. A single vase of daisies will have greater appeal to her than pots of exotic orchids. But her style is just as pretty as the others.