A Shower Of Gifts

Traditionally, women have looked forward to their bridal shower as a chance to receive all the little things they'll need to establish a new home. But as couples get married later (the average age is now 27 for women, according to a CondéNast Bridal Group email survey), many have already set up their own homes. In fact, today's bride may not need all the essentials that showers once provided. Items such as toasters, irons, and dishware have often already been acquired by older, more established couples.

Rather, contemporary brides want unique gift items that add personality to their homes — and decorative accessories are at the top of that list. When it comes to decorating, consumers are very savvy in looking for product that reflects their individuality. Distinctive pieces, like an Italian mosaic vase or a set of French crystal tumblers, are just what a new bride is looking for — and just what gift retailers can provide.

Today's bride also wants mementos of this special time in her life. To make her wedding day special, wedding accessories — from fun games to keepsakes — are a must for the bridal shower, and set the stage for the big day. To make things simpler for the bridal party, suggest a theme for the bridal shower. Here are some ideas for four types of mini showers highlighting some of the latest products that brides are sure to want as they embark on their new life.

The best time to give a bride wedding mementos is at her bridal shower. Every bride wants a gift that will forever remind her of the big day, and items including photo frames, albums, cake knives, and toasting flutes, as well as keepsake boxes and even fun board games are the perfect bridal shower gifts.

The bride-to-be will need a headstart when it comes to decorating for her new family. She'll want to start fresh, creating a distinct personality for her home. Accessory items, including vases, decorative bowls, and candleholders are what she'll need to begin.

Gourmet goods is a growing gift industry category — and a great source of gift ideas for today's brides. There are plenty of products ideal for bridal gifts, including cookbooks, cool accessories, and creative tools for the kitchen. Just the kind of products that the modern bride is shopping for.

Independents can also cash in at the tabletop market. Serveware, unique glassware, and table linens are just what a hostess needs to create an inviting table. While the new bride may not come to you for her complete flatware set, her guests will turn to you for silver and tabletop accessories.