OneCoast to Re-Brand Agencies
Staff -- Gifts & Decorative Accessories, 10/1/2004
New York — OneCoast Network will brand all its regional sales groups under the OneCoast name, dropping the word Network from its title. Each agency will also be identified by its geographical coverage and product focus. For example, Atlanta's Helveston and Nilan agencies will become OneCoast Southeast Lifestyle (and move to a combined showroom on the 18th floor of the Gift Mart building). In Dallas, Kennedy Gift becomes OneCoast Southeast Gift, and Kennedy Home becomes OneCoast Southeast Home. In Chicago, Ivan Bloom will be branded OneCoast Midwest Home. "Our size has allowed us to make tremendous investments in our regional sales groups over the last three years," said Ted Teele, OneCoast's chief executive. "So it makes sense to refer to all of our 250 salespeople as members of the OneCoast team." A new OneCoast logo and signage that includes the original firm names will be introduced during a transition period to acclimate retailers and suppliers to the change.
