It's Time to Play
The American International Toy Fair debuts two new exhibit areas to fill out its fun and playful offerings.
By Staff -- Gifts & Decorative Accessories, 1/1/2005
AMERICAN INTERNATIONAL TOY FAIRFebruary 20–23
Jacob K. Javits Convention Center
655 W. 34th St.
New York 10019
(212) 675-1141
International Toy Center and Toy District Showrooms
February 17–23
200 Fifth Avenue
1107 Broadway at 24th St.
New York 10010
(212) 675-3535
1115 Broadway at 25th St.
New York 10010
(212) 675-1141
230 Fifth Ave.
New York 10010
(800) 698-5617
Show Producer: Toy Industry Association Inc. (TIA)
Show Hours: February 20–22, 9 a.m.–6 p.m. February 23, 9 a.m.–4 p.m.
Travel Arrangements: Travel Planners, (800) 221-3531
Special Event
- Toy Fair Bash. Sunday, February 20, 6–9 p.m. The Copacabana, 560 W. 34th St. (at 11th Ave. across from the Javits Center) . Purchase tickets early.
Seminars
Two full days of programs are scheduled on Monday and Tuesday, February 21–22. There are eight different tracks offering more than 40 individual programs:
- Track 1: Licensing & Legal offers eight topics.
- Track 2: Manufacturing presents four seminars.
- Track 3: Online Experience includes four presentations.
- Track 4: Marketing & Promotion offers eight programs.
- Track 5: Safety Update has four discussions.
- Track 6: Business Development presents four opportunities.
- Track 7: Business Innovation offers eight presentations.
- Track 8: Retail includes four learning programs.
Programs of particular interest to the specialty retailer are:
- Tilting at Windmills — Maintaining an Edge with Limited Resources. Monday, February 21. 1–2:15 p.m.
- It's In the Visuals. Monday, February 21. 2:30–3:45 p.m.
- Price: It Doesn't Always Have to be Lower. Tuesday, February 22. 1–2:15 p.m.
All seminars will take place at the Javits Center, Hall 1E on the Lower Level. Registered Toy Fair attendees can take part in their choice of programs for a $249 registration fee. For full seminar details and to register, visit www.toy-tia.org.
LOOK FOR: The new "Reading, Writing & Rhythm" exhibit area featuring books and audio product designed for young people. Includes musical instruments, recordings. "Sweet Spot" is another new exhibit area which presents a wide selection of candy related products. Shuttle buses run between Javits Center and the showroom district during the day, and to and from midtown hotels in the morning and late afternoon.
