Location, Location, Location…

-- Gifts & Decorative Accessories, 11/1/2000

Enclosed Mall

Pros:

• Captive audience

• Larger number of shoppers

• Generally good tenant mix

• More anchor tenants to attract shoppers

• Shared advertising

Cons:

• Higher rents

• Common-area maintenance fees

• Not all locations within a mall are equal

Strip Mall

Pros:

• Lower rents

• Usually no common-area maintenance fees

• Greater visibility to passing traffic

Cons:

• Usually lower revenue potential

• Tenant mix can be problematic (pizza parlors, etc.)

• Anchor tenants are not always sound