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United Media to Represent Precious Moments

-- Gifts & Decorative Accessories, 12/1/2000

New York -Independent licensing company United Media, and Precious Moments Inc., designer of giftware, collectibles, and keepsakes, have entered into a long-term agreement through which United Media will represent Precious Moments worldwide. All licensing sales, retail contacts, and brand management for Precious Moments will be handled by United Media. Sara Pilafas, president of Precious Moments, said, in a statement, "Entrusting United Media with the licensing side of Precious Moments will allow our company to focus its energies on the creative side."

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