Inspired Sales
-- Gifts & Decorative Accessories, 1/1/2001
The following demographic information may help you decide if adding inspirational merchandise is right for your store:
- Southerners and Midwesterners are more religious than other Americans.
- Women are more likely to be religious than men.
- Conservatives are more likely to be religious than liberals.
- People of color are more likely to be religious than Caucasians.
- Older people are more likely to be more religious than younger people.
- Customers unmoved by traditional inspirational merchandise are often ideal customers for the unusual. Teens, for example, like angels and astrology, and people on both coasts are more likely to be receptive to New Age and alternative religions.
Data compiled from Gallup News Service items on how frequently Americans go to church, pray, and read the Bible
