RUSS, Integrity in Merch. Deal
By Staff -- Gifts & Decorative Accessories, 8/1/2005
Oakland, NJ — Russ Berrie & Co. entered into a merchandising agreement with Integrity Publishers, Nashville, to produce Babyfaith, a line of developmental toys, gifts, and nursery decor collections. Christian book publisher Integrity introduced Babyfaith in 2004 as a line of faith-based videos and books for babies and toddlers. Russ will expand the brand to include plush, accessories, bibs, cribs, and other nursery decor. The Babyfaith line will be distributed to specialty and gift stores.
