| More Sights from CHA Winter Convention |
| February 2007 |
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The Anaheim Convention Center
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| The 2007 edition experienced a 5.47 percent increase in buyer traffic over the 2006 edition. |
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| The 2007 edition got off to a rousing start as the Bellflower High School Marching Band from Bellflower, CA helped kick off the opening ceremonies. |
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| CHA Board of Directors Chief Governance Officer James Scatena, FloraCraft, looks on as CHA CEO Steven Z. Berger (L) and CHA Vice Chairman Michael McCooey (R) cut the ribbon, marking the official opening. |
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| The Innovations Showcase, located near registration, displays the newest ideas and hottest products for the coming year. |
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| More than 16,000 total attendees came together to conduct business and explore the newest introductions from exhibiting manufacturers. |
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| CHA Winter Convention Keynote Speaker Martha Stewart attracted 2,238 attendees who came to hear her discuss current trends/opportunities in the industry and stories of her lifelong love of crafting. |
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| Attendees gathered to hear the announcement of the lucky winners of The CHA Smart Store 2 Giveaway, which divided the store and all of its contents (valued at approximately $165,000) between two lucky retailers: Grand Prize Winner, The Scrapbook Station LLC, Fergus Falls, MN and First Alternate Winner, Atlanta Scrapbook Connection, Atlanta, GA. |
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| Artist and speaker Erik Wahl talked about his work during the Designer Showcase & Presentation. |
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| Michele Valdovinos and Sharmila Fowler of Phoenix Cultural Access Group joined Kathy Cano Murillo, The Crafty Chica, to lead the “Essential Hispanic Market” overview presentation. |
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| Hands-on booth demonstrations gave market attendees an inside look at the latest product innovations and introductions. |
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| Home Accents Room Vignettes created by CHA Designer Members highlighted this growing market for the craft sector. |
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