Trooping to NY's Stationery Market
By Staff -- Gifts & Decorative Accessories, 4/1/2007
NATL. STATIONERY SHOW
May 20–23
Jacob K. Javits Convention Center
655 West 34th St.
New York 10001
(800) 272-SHOW
www.nationalstationeryshow.com
Show Producer: George Little Mgmt.
Show Hours: May 20–22, 9 a.m.–6 p.m.; May 23, 9 a.m.–3 p.m.
Travel Arrangements: Travel Planners, (800) 221-3531, (212) 532-1660
Concurrent Shows: Intl. Contempor-ary Furniture Fair, May 19–22; Surtex, May 20–22; The Supply Side, May 22–23. At Pier 94 — Sources, May 21–24.
Special Events:
- Snapshot of New York Retail Tour. Saturday, May 19. 11 a.m.–3 p.m. Includes a box lunch. $40 in advance/$50 on site. Buses depart Javits Center.
- Happy Hour on the Hudson. 4:30 p.m. Sunday, May 20. Javits Center.
- Opening Night Party at Rainbow Room. Sunday, May 20. 6:30–9:30 p.m. $55; $550 for corporate tables of ten.
- SURTEX Cruise and Connect. 6:30–9 p.m. 6 p.m. buses leave Javits. $75.
- Intl. Greeting Card Awards: The LOUIEs. Monday, May 21. 7–10 p.m. Pier 60 & The Lighthouse at Chelsea Piers. Sponsored by the Greeting Card Assn. For information, call (202) 393-1778 or visit www.greetingcard.org.
- On the Town at Dizzy's Club Coca-Cola Tuesday, May 22. 6:30 p.m. seating, 7:30 p.m. Live performance. Jazz at Lincoln Ctr., Broadway at 60th St., 5th fl., Time Warner Bldg. Tickets: $35 + $15 food/drink minimum.
Seminars
Tickets are $20 in advance or $30 on site and take place in Javits room 1C02/03, unless otherwise stated.
Wednesday, May 9: Webinar
- New Buyer Orientation. 1–2 p.m. Log onto the Internet for visuals and phone in to conference the panel discussion. $20 registration due by May 7.
Saturday, May 19 — Pre-show
- Consumer Buying Trends. Presented by Natl. Retail Federation (NRF). 3:30–4:30 p.m. Speaker: Ellen Davis. Research findings and business trends. Free; registration req. Networking reception follows.
Sunday, May 20
- Product Trends. 10 –11:30 a.m. Speaker: Sarah Schwartz. Looks at emerging trends, lifestyle and decor influences; currents in color, pattern.
- Delivering Creativity. 1–2 p.m. Presented by Epson. Overview of Epson products. Learn how others enhance creativity and drive profits.
Monday, May 21
- Keynote Breakfast with Anna Griffin. 8:30 – 9:30 a.m. How she reinterprets designs and patterns of yesteryear for today's consumer. $35/$40 on site, includes breakfast.
- Bridal Trends — Understanding Today's Brides. 10:30–11:30 a.m. Speaker: Kathleen Murray, The Knot. Capitalize on the internet, use it to advantage and help brides plan.
- Online Marketing. 1–2 p.m. Speaker: Mike Johnston, I Business Forum. Highlights creative ways to generate marketing buzz, using blogs, Ebay, YouTube and more.
- Roundtable Discussion: Everything You Wanted to Know About Online Marketing But Were Afraid to Ask. 2:30–3:30 p.m. Room 1C04. Limited to 15. Come with questions.
- Choose the Right Products — Know Your Customer Demographics. 3:30–4:30 p.m. Speaker: Mike Oleskow, Modus Operandi.
Tuesday, May 23
- Creating and Increasing Sales. For manufacturers' reps and exhibitors. 8 –9 a.m. Room 1C04. Presenters: Kelly Dierke and George Kacic. Sponsored by the GHTA.
- Roundtable Discussion. Repeat of Monday. 10–11 a.m. Room 1C04.
- Smart Technology, Smarter Profits. 1–2 p.m. Advanced program: Epson technology and business tools.
Daily Demonstrations
"Dinner Party" theme shows home entertaining stationery category. Make-and-take projects in the Demonstration Theater. Free.
Sunday, May 20
- Dinner Party Invite. 1:30–2:15 p.m.
Monday, May 21
- Centerpiece with Ribbons. 10:30–11:15 a.m.
- Wrap Hostess Gifts. 1:30–2:15 p.m.
Tuesday, May 22
- Party Favors. 10:30–11:15 a.m.
- Thank You Cards. 1:30–2:15 p.m.
Wednesday, May 23
- Memorable Scrapbook Page. 10:30–11:15 a.m.
LOOK FOR: "Operation Heartfelt Thanks" at the Intl. Pen Assn., booth 3824. Send a message to our military through A Million Thanks.
Surtex Seminars
Sessions held in room 1E01/02. Each is $75 in advance/$85 onsite. Full Conference Program Package is available in advance only for $675. Half-Conference Program Package(any 6 seminars) is $375 in advance only.
Business Series
- Business 1: Copyrights and Trademarks — The Best Defense is a Good Offense. May 21.11 a.m.–noon.
- Business 2: Technology — It Ain't What It Used to Be. What You Need to Know. May 22. 9–10:15 a.m.
- Business 3: What to Do After "No"… and Survive. May 22. 11 a.m.–12:15 p.m.
- Business 4: Best and Worst Ways to Expose Yourself. May 22. 1–2:15 p.m.
Licensing Series
- Licensing 1: The Essential Licensing Primer. May 20. 10–11:30 a.m.
- Licensing 2: The Licensing Agreement. May 20. 12:30–1:30 p.m.
- Licensing 3: Do I Need An Agent? Let me count the ways. May 20. 2:30–3:30 p.m.
- Licensing 4: Designer Lifecycle. May 21. 8:30–10 a.m.
- Licensing 5: Managing Expectations … a BRAND New Me? May 21. 1–2:30 p.m.
Trend Series
- Trends 1: Consumer Trends and Lifestyle Inspiration 2008. May 20. 4:30–5:30 p.m.
- Trends 2: Trend Influences: Attitudes & Icons 2008. May 21. 3:30–4:30 p.m.
N.Y. STATIONERY MARKET WEEK
May 20–23
7W New York
7 West 34th St., New York 10001
(212) 279-6063 www.7wnewyork.com
Hours: 9 a.m.–5 p.m., daily. Weekend optional or by appointment.
The New York Marketcenter
230 Fifth Avenue, New York 10010
(212) 532-4555 www.230FifthAve.com
Hours: 9 a.m.–5 p.m., daily. Weekend opening optional or by appointment.



















