Atlanta Goes Back to School
Summer Atlanta market offers extensive education for retailers and vendors
By Staff -- Gifts & Decorative Accessories, 6/1/2007
ATLANTA INTL. GIFT AND HOME FURNISHINGS MARKET
July 10–18; Temporaries, July 13–17
ATLANTA INTL. RUG MARKET
July 15–18
AmericasMart Atlanta
240 Peachtree Street
Atlanta 30303
(800) ATL-MART
www.americasmart.com
Show Producer: AMC
Show Hours: July 10–12 and 15–18, 9 a.m.–6 p.m.; July 13–14, 9 a.m.–8 p.m. (select showrooms open at 8 a.m.) Temporaries, July 13–17, 9 a.m.–6 p.m. Rug Market, 9.a.m.–5 p.m.
Travel Arrangements: Ambassadors Services Group, (800) 241-6405 or (404) 584-7458. For AirTran and Delta Air Lines savings, visit AmericasMart.com/travel or call 800-ATL-MART.
AmericasMart University SeminarsThursday, July 12
- Learn to Think Like the Retailer. (exhibitor seminar) 11 a.m.–noon. Speakers: Albert D. Maslia and Debra Tenenbaum. AM3 Conference Ctr. Repeats at 5 p.m.
- V.P.A. Visualize, Promote, Advertise. (Elective) Noon–1 p.m. Speaker: Larry Lucas. AM3, 13th fl.
Friday, July 13
- WithIt Trends. (Elective). 8–9 a.m. AM3 Conference Center
- Holiday Traditions. (Elective). 8–9 a.m. Sponsored by Raz Imports. AM1 19-A-23.
- AMU Retail Basics (Beginner): New Business Checklist. 9–10 a.m.SpeakerDave Shavzin. AM3 Conference Ctr.
- AMU Retail Basics (Intermediate): Business Planning & Strategy. 10–11 a.m. Build a plan as a guide through the business growth phase. SpeakerDave Shavzin. AM3 Conference Ctr.
- AMU Retail Basics (Advanced): Creating Long-Term Value. 2–3 p.m. Building the value of a business; planning for retirement. Speaker: Dave Shavzin. AM3 Conference Ctr.
Saturday, July 14
- AMU Buying & Selling (Beginner): Sales Strategies: MIs and Net-weaving. Presenter: Jay Litton. AM3 Conference Ctr., Grant/Lenox/Piedmont Rooms
- AMU Buying & Selling (Intermediate): Sales Strategies: Capturing Corporate Business. 10–11 a.m. Presenter: Jay Litton. AM3 Conference Ctr., Grant/Lenox/Piedmont Rooms
- AMU Buying & Selling (Advanced): Securing Your Future, Beyond the Greet, Meet, Listen & Sell Approach. 2–3 p.m. Learn keys to success. Presenter: Paul Beckman. AM3 Conference Ctr.
Sunday, July 15
- AMU Building Your Brand (Beginner): Branding 101. 9–10 a.m. What a brand is, how strong brands are built and challenges expected. Speaker: Mark Speece. AM1, 4-B-1
- AMU Building Your Brand (Intermediate): Branding 102. 10–11 a.m. Brand positioning, brand architecture and creative strategies. Speaker: Mark Speece. AM1, 4-B-1
- AMU Buying & Selling (Intermediate): Beyond Fuzzy Side Up: Sy and Steve's Top Ten List. Presenters: Sy Mahfuz, Steve Boodakian. AM1, 4-B-1.
- AMU Building Your Brand (Advanced): Branding 103. 2–3 p.m. Budgets, product portfolios, and more play into determining optimal strategies. Speaker: Mark Speece. AM1, 4-B-1.
- Build Your Own Gingerbread House. (Elective) 3–4 p.m. Presenter: Delectable Samplings. AM3, The Gourmet Gallery.
Monday, July 16
- Walk the Market with Phil (Elective). 10:30 a.m. Leader: Phil Menendian. Presented by: ORRA. AM1, 4-B-1.




















