They Said It...
By Staff -- Gifts & Decorative Accessories, 6/1/2007
“Like moonshots, creative, profitable gift and decorative accessory merchandising takes long-range planning to supplement season-to-season and day-to-day plans. Of course, optimum results come from a personalized mix of short- and long-range goals. ... A little thought, research and long-range planning can mean a lot to your gift retailing future. Plan today for tomorrow and tomorrow — and reach your own bright moon and stars!”
—Editorial, June 1969
“If leisure in the Fifties meant a crude barbecue in the backyard, with Father as chef, and inexpensive white paper plates and soggy cups as accoutrements, leisure in the Seventies has greater expectations. ... It means what rising family incomes can buy ... incomes that are now at $9,000 plus and expected to reach $15,000 by 1980.”
—”The Year-Round Leisure Market and Where to Find It,” March 1970
”Selling the sizzle, not the steak, is not new ... but it has taken on a lot of new wrinkles. High on the 'wrinkle' list is the growing importance of total selling environments. They first became important in the intimate boutiques of the Fifties. Then, shops-within-a-shop took hold in the Sixties. Now, the Seventies scene is the total gift environment ... the Disney World, the shopping center with a theme, the gift department store ... all dedicated to shopping, yes, but to shopping with 'fun,' with 'adventure,' with 'special effects.'”
—Phyllis Sweed, July 1973
