Information Is Served
By Maria Weiskott, Editor-in-Chief -- Gifts & Decorative Accessories, 9/1/2007
Several decades ago, a well-known fast food chain ran an advertising campaign inviting fast-foodies to “Have it your way!” The campaign even had one of those catchy jingles, the kind for which ad agencies get paid a small fortune. (Okay, maybe not so small.) The promotion, which appeared on radio and television, and in print, boldly defied the very concept of fast food.
By all measures, the ad campaign was a success, and apparently worth all that money paid to Madison Avenue advertisers. That beguiling tune — which was randomly hummed and whistled by the masses well after the promo was concluded — seemed worth the cost alone.
Fast forward thirty-something years: the fast food chain is still around, proving not only survival of a clever promotion (just see what happens when you Google “Have it your way”), but another thing or two. For one, consumers like options. Another: that a basic ingredient can be served up in several different ways — even at a fast food restaurant.
While we can't offer a catchy tune to whistle (well, not yet anyway), or a sticky jingle to work into a conversation, Gifts & Decorative Accessories can and does offer options, serving up a basic ingredient in many different ways.
The ingredient is information — our claim to fame for 90 years. And now readers have more options than ever for accessing the best source of information on the gift industry. The magazine you're reading is just one of the many options we offer. If you visit us at giftsanddec.com, you know what we mean; you've found out about all the options we serve on a regular basis.
For instance, you know about the constant stream of industry news on our home page. You know about our seasonal Direct From Market reports. You know about the unending array of new products offered in our daily editor's picks and our bi-weekly Product Wire newsletter. You know about our wide-ranging Double Take market reports and our weekly e-newsletter, Gifts & Dec Direct. You also know about our BLOGS. But you don't know what you're missing — because you are not missing a thing.
And if you haven't visited giftsanddec.com, well, what are you waiting for?
Try it, you'll like it, your way.
