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LRI Relocating to Vietnam

By Staff -- Gifts & Decorative Accessories, 6/24/2008 7:30:00 AM

Living Richly International will be moving its New York City headquarters to Ho Chi Minh City, Vietnam, next month. The indoor and outdoor home furnishings manufacturer believes the move will better service the company's customers. 

“When LRI was formed there were a few customers who traveled to Vietnam one to two times per year to source products. As LRI’s product offerings expanded and Vietnam’s popularity grew, increasing numbers of customers started traveling to Vietnam as many as four times per year,” said Richard Becker, president. 

Becker says he believes he needs to be there full time to oversee all aspects of the business, from design and sourcing to manufacturing and shipping. “This is the only way to truly run my business and ensure 100 percent customer satisfaction,” he said.

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