When we walk into a shop we want to feel encouraged to shop. We hope to feel embraced by color and texture. Even the pure white wall modernists among us want to experience something fresh, new and interesting. You'll never feel the love surrounded by flat white walls. Playing it safe can verge on dullness. Flat colors are better than no color, but unless the color has some saturation and energy it's still not overly exciting. Texture, pearlescent paint and creativity make walls work and can give a store a unique flavor and feel. It's cheap and easy for a retailer to completely change the feeling of their store with a coat of fresh paint. While paint alone can be fabulous, the following photos may inspire you to greater levels of creativity.