Zutano Donates 5 Percent of Online Retail Sales To March of Dimes
By Staff -- Gifts & Decorative Accessories, 10/30/2009 10:51:00 AM
Cabot, VT – Children's clothing maker Zutano earmarked 5 percent of sales from the company's Web boutique Shop.Zutano.com for The March of Dimes to help support premature babies.
The charitable cause is a natural tie in with the company's Itzy Bitzy line, designed for smaller babies, which is available in two sizes to fit preemies (4-8 lbs) and newborns (9-13 lbs). Most of Zutano's Itzy Bitzy pieces have 'easy access' points, as many premature babies may have various medical devices or IVs attached. Each piece has a message printed on its tag to welcome a newborn into the world and is made of 100 percent cotton Interlock.
The Itzy Bitzy line, launched in March, has tripled since its inception and now accounts for 10 percent of the company's business.
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