TIF Launches Virtual Do Good Stuff-a-Thon to Benefit Foster Children
By Staff -- Gifts & Decorative Accessories, 11/4/2009 4:08:00 PM
New York – The Toy Industry Foundation (TIF) launched a month-long virtual Do Good Stuff-a-Thon in support of a multi-year commitment to the My Stuff Bags Foundation. TIF has made a commitment to donate a total of $400,000 and 50,000 toys to My Stuff Bags over a two year period. Through financial support and donations of children’s products via The Toy Bank, TIF will enable My Stuff Bags to provide necessities such as blankets, clothing, toiletries and toys in new duffel bags to thousands of foster children across the country. The Virtual Do Good Stuff-a-Thon will allow individuals across the industry to “stuff a duffel” online by sponsoring items that go in each bag. Participants select items to add to their duffel via a feature similar to an online shopping cart. Many toy industry companies have already formed corporate teams for this effort; individuals are also encouraged to participate by visiting the Virtual Do Good Stuff-a-Thon website anytime during the month of November.“Virtual drives are such an inventive way to involve a large number of supporters for a single cause,” says Jean Butler, TIF executive director. “The toy industry’s support of the Do Good Stuff-a-Thon in California was overwhelming. With our new virtual component, we are excited to see how many more people will be able to get involved.”
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