Licensing Show Set to Break Records

Licensing 2001 International, the 21st annual trade show for consumer product licensing, marketing, and merchandising, is shaping up, according to its organizers, to break all records set at past licensing shows when the event comes to New York's Jacob K. Javits Convention Center, June 12–14. "All facets of the business world are realizing the impact of licensing," noted Diane Stone, group show director for Advanstar Communications Inc., producers of the Licensing Show.

Across more than 275,000 square feet, exhibitors will showcase over 4,000 properties in every category of consumer products, with Nickelodeon, Sesame Workshop, Universal Studios Consumer Products, and Warner Bros. Consumer Products headlining the entertainment category. General Motors, Kelloggs, Mattel, and Time Inc. will represent corporate licensing, while Notara, IPNetwork.com, and WhatsHotNow.com will be among the dot-com companies highlighted at the show. Once again, the art and design category will be featured in the Art and Design Licensing Gallery, which consists of 180 booths this year, up from 121 in 2000. Other categories represented at the Licensing Show are sports, children's properties, publishing, and not-for-profit organizations. Featured events will include a comprehensive seminar series and the presentation of annual industry awards.

Licensing 2001 is sponsored by the International Licensing Industry Merchandisers' Association (LIMA), a worldwide trade association with over 1,100 members in 25 countries.

CONFERENCE PROGRAM

This year's Licensing University conference program will feature a specially designed crash course in the basics of licensing, June 11–12. The four session course package will cover how the industry works and take newcomers through the steps necessary to get started and be successful, as well as legal issues that impact the licensing business. Sessions scheduled for June 11 will be held at the New York Sheraton Hotel & Towers, and the June 12 session will meet at the Javits Center.

Monday, June 11

• "Introduction to Licensing." 8:30 a.m.–noon. Moderator: Nell Roney of Nancy Bailey & Associates.
• "The Lawyer is In: Legal Advice 5 Cents." 1–4 p.m. Moderator: Greg Battersby of Grimes & Battersby LLP.

Tuesday, June 12

• "Licensing: Beyond the Basics." 8:30 a.m.–noon. Moderator: Russ Brown of Marvel Entertainment.

SEMINARS

All seminars will be held in Hall 1E of the Javits center.

Tuesday, June 12

• "What Do You Do with a License-able Idea?" 8:30–10 a.m.
• "Royalty Rate Trends." 10–11 a.m.

Wednesday, June 13

• "A Realistic Look at the Future of Licensing." 8–11 a.m.
• "Art & Design Licensing Talk Shop." 8:30–10:30 a.m.
• "The Brand New World: Making Your Mark." 8:30–10:30 a.m.
• "Making the Numbers Work: Profitable Promotions with Licensed Properties." 8:30–10:30 a.m.

Thursday, June 14

• "It's All in the Execution: How to Get Retailers to Notice You." 8:30–10:30 a.m.
• "Using Kid and Tween Trends to Your Advantage." 8:30–10:30 a.m.
• "The ABCs of Kid-Friendly Licensing." 9–10:30 a.m.
• "Taking Your Business Global." 9–10:30 a.m.

SPECIAL EVENTS

The Opening Day Reception will be held on the floor of the Javits Center, June 12, from 3–5 p.m.

The LIMA Awards Gala, with the theme of "Work Smarter, Relax Harder," will take place at 6:30 p.m., June 13, in the Trianon Room of the Hilton in New York. The highlight of the gala is the presentation of the LIMA Licensing Awards for Excellence, and the announcement of the latest inductee into the Murray Altchuler Licensing Hall of Fame. Cocktails and hors d'oeuvres will be served prior to the awards ceremony, and guests can enjoy live entertainment, dancing, oxygen bar, billiard tables, miniature golf, and other recreations afterwards. Tickets for the gala are $295 for LIMA members and $345 for nonmembers.

BUYER AMENITIES

For airfares and hotel information, contact the Licensing International Travel Desk at (800) 793-4182 or (312) 527-7300. To book flights directly with American Airlines, call (800) 433-1790 and mention code AN#8061AA; or with Delta Airlines, call (800) 241-6760 and mention file number DMN166796A. You must mention the code to receive special airfare pricing.

SHOW INFO

Hours: June 12–13, 9 a.m.–5 p.m.; June 15, 9 a.m.–4 p.m.

Address: Jacob K. Javits Convention Center, 655 W. 34th St., New York 10001

Call: (203) 882-1300

www.licensingshow.com