Login  |  Register          Sign Up for Free Newsletters!
Subscribe to Gifts & Decorative Accessories
Email
Print
Reprint
Learn RSS

Popular Creations, Gift Link Merge

By Staff -- Gifts & Decorative Accessories, 12/12/2006 3:56:00 PM

South Plainfield, NJ — Popular Creations and Gift Link have merged into a single company under a new company name, Popular. The company will offer products under four branded lines: Popular Creations, the everyday brand, presents a range of products in multiple everyday categories; Popular Garden, the casual lifestyle brand, offers garden and outdoor living products; Popular Pets includes all pet products; and Popular Holidays will incorporate all seasonal products.

“The goal in developing a new company name and brand strategy was to make the company very easy to identify, the product categories easy to understand and the products easier to sell and purchase,” said Popular’s vice president of sales and marketing, Denny King.

In other company news, Popular recently signed a licensing agreement with artist Kathy Hatch. Popular will debut Hatch’s new garden line in Atlanta in January. In honor of the launch, Kathy Hatch will make a signing appearance in Popular’s showroom, AM2 757, on January 13 from 3:30–5:30 p.m.

Email
Print
Reprint
Learn RSS

Talkback

Related Content

Related Content

 

Sponsored Links
 
Advertisement

More Content

  • Blogs
  • Photos

Blogs

  • Caroline Kennedy
    Dancer in the Aisles
    Caroline Kennedy, Editor-in-chief, Gifts & Decorative Accessories
    June 25, 2007
    A 'Murphy' Kind of Day
    Last Thursday evening, as I am packing and getting ready to leave for the Dallas gift market, thunde...
    More
  • » VIEW ALL BLOGS RSS

Photos

  • Double Take- Summer 2008- Owls
    At the Winter and Tabletop markets, birds were the hot motif. This summer, however, one bird in particular seemed to outshine them all. The owl made its way into the home as candles, vases, on serving trays and more.
  • Double Take- Summer 2008- Letter Perfect
    Monograms may not be a new trend, but its enjoying its day in the sun once again. Monograms were spotted on a number of gifts. And for shoppers looking for that something special, a monogrammed gift is the perfect solution.
  • Double Take- Summer 2008- Gray & Yellow
    Gray and yellow is the hot couple this season. While black and white is still in fashion, and always will be, gray and yellow takes on a more casual look but is just chic. Spotted on the fashion runways, it’s now making its way into the home.
» VIEW ALL GALLERIES
Advertisements





NEWSLETTERS
Click to sign-up now for Gifts & Decorative Accessories free newsletters

Gifts & Dec Direct (Weekly)
Gifts & Dec Product Wire (Twice Monthly)
Gifts & Dec Double Take (Occasional)
Furniture Today eDaily (Daily)
Furniture Today Bedding Today eWeekly (Weekly)
Furniture Today's Green (Occasional)
eDaily Classifieds (Weekly)
Home Accents Today eWeekly (Weekly)
Home Accents Today Product Line (Bi-Weekly)
Home Accents Today Green (Occasional)
Casual Living eWeekly (Weekly)
Casual Living Green (Occasional)
Kids Today eKids News (Weekly)
Home Textiles Today eExtra (Daily)
Home Textiles Today's Green (Occasional)
Playthings Extra (Weekly)
Playthings Product Watch (Twice A Month)
About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   Subscription   |   Industry Links   |   RSS
© 2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites
SKIP THIS AD >>
ADVERTISEMENT
You will be redirected to your destination in few seconds.