Rokenbok taps Lionel exec as CEO

By Staff -- Gifts and Dec, January 16, 2006

SOLANA BEACH , Calif. —Construction toy maker The Rokenbok Toy Co. has appointed former Lionel executive John W. Brady as president and CEO.

Brady's appointment coincides with completion of $6 million in financing from Q Investments, a private investment firm based Fort Worth , Texas . Paul Eichen, Rokenbok's founder and continuing chairman, had served as the company's head since its launch in 1994 but will now focus on new product development.

"John's broad management experience with classic, high quality toy and hobby products, combined with his vision for the Rokenbok System as a 21^st century classic, make him an ideal choice for president and CEO," said Eichen.

Pior to Lionel, where he served as VP of marketing, Brady held general management, sales and marketing posts over the course of 27 years in the toy industry, including positions at Fisher-Price and Casio.

One of Brady's first mandates will be to "move aggressively to expand Rokenbok in the specialty channels and in developing Rokenbok's product line," said Eichen.

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