Neat-Oh! granted Hot Wheels rights

By Staff -- Gifts and Dec, December 9, 2009

NORTHFIELD, Ill.—Neat-Oh! International will offers Hot Wheels versions of its ZipBin Products in 2010.

“We are thrilled to join the Hot Wheels licensing family,” said Wayne Rothschild, president and co-founder of Neat-Oh!. “The acquisition of the Hot Wheels license is part of a long term licensing strategy for Neat-Oh! International.”

Like all ZipBin products, the Hot Wheels items will transform from play mats to carrying cases via zippers. The line will be unveiled at next month’s toy show in Hong Kong and at the American International Toy Fair in New York in February.

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