4Kids ties with children's software company

By Staff -- Gifts and Dec, February 24, 2010

NEW YORK—4Kids Entertainment has been named worldwide merchandising and licensing agent and brand manager for children's software company Castle Builders (IL).

Castle Builders is the creator of the Computerized Storybook, a multimedia software application that will debut this summer with a “unique” interface that narrates popular children’s stories aloud while incorporating multimedia and animation. The Storybook creates a multi-sensory experience for the user, incorporating audio and video, along with such object movement as a dynamic book flipping feature, word-for-word story narration, sentence translation, story glossary and picture navigation, allowing the young user to be in control of the reading process.

“Through this remarkable technology, Castle Builders has pioneered a new form of immersive interactive entertainment that will provide kids with an interactive and engaging reading experience,” said Carlin West, Executive Vice President, Acquisitions & Development, 4Kids Entertainment. “Once we secure the platform in the leading children’s titles we will work to expand the technology’s applications into additional areas of published content.”

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