Tomy Master Toy Partner for Jim Henson's Pajanimals
Playthings Staff -- Gifts and Dec, September 6, 2012
Last fall, Tomy became the U.S. partner for the Pajanimals brand, based on the children's TV series, which debuted on PBS Sprout last October; the new agreement extends to include rest of the world.
Under the new partnership, Tomy will now replicate the Pajanimals line globally. The collection includes nine-inch and 15-inch plush toys based on each of the series' four main characters (Sweetpea Sue, Squacky, CowBella and Apollo), nighttime projectors, monitors, nightlights and a Snuggle Up Story Mat.
The Pajanimals plush and the Story Mat will debut in the U.S. and Australia this October with an extended line rolling out in both the U.S., Europe, Latin America, Australia and Canada in 2013