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Web Master
May 16, 2007

And no, I don’t mean Spider-Man! I mean Ganz.


There was a huge article in my local newspaper the other day about Ganz’ Webkinz, the plush toys that are all the rage in the tween set. With Webkinz, Ganz figured out how to successfully marry a traditional toy, and a plush one at that, with the virtual world and cyber-play on the World Wide Web. With little ado and fanfare, these critters caught on with the kids. And as popularity and demand has spread, and they often sell out quickly, creating shortages.


This, in turn, has made finding Webkinz in stock, as well as finding specific critters, a competitive sport — not among the kids, but among their parents! Parents are going for bragging rights about being able to get their kids new Webkinz. They are stalking the UPS guy making deliveries to gift stores and frantically buying the toys right out of the box before the shipment even hits the sales floor.


Sound familiar? Is it the Beanie rage or Cabbage Patch all over again? Will the parental frenzy spoil a good thing? Is this localized or is it everywhere? What's your experience?


Posted by Caroline Kennedy on May 16, 2007 | Comments (1)


May 31, 2007
In response to: Web Master
Patrice Pallone commented:

Webkinz are the rage in our area (and in the home of our young grandchildren). However, as the manager of a small hospital gift shop that does not sell Webkinz, I am distressed by the impact Webkinz has had on Ganz customer service overall. Although I enjoy selling Ganz products, I am taking a break from them, because the success of Webkiz has negatively impacted the company's ability to provide acceptable customer service for those of us who do not sell this product. As a recently retired elementary school teacher, I appreciate to some extent the combination of plush with computer skills, although I think there are far more productive uses of a computer for young children. I am disgusted by the parental (and grandparent) response to this product in my affluent, upscale community. I bought into it briefly, rushing from store to store until I found the products requested by our grandchildren, then took a step back, after learning that they want to own all of the Webkinz and related products. I have purchased my last Webkinz and will instead focus on less trendy gifts! I do not really put Webkinz in the same category as Beanie Babies (which I sold successfully for several years) since the price point is higher.





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