Link This |
Email this |
Blog This |
Comments (1)
Web Master
May 16, 2007
And no, I don’t mean Spider-Man! I mean Ganz.
There was a huge article in my local newspaper the other day about Ganz’ Webkinz, the plush toys that are all the rage in the tween set. With Webkinz, Ganz figured out how to successfully marry a traditional toy, and a plush one at that, with the virtual world and cyber-play on the World Wide Web. With little ado and fanfare, these critters caught on with the kids. And as popularity and demand has spread, and they often sell out quickly, creating shortages.
This, in turn, has made finding Webkinz in stock, as well as finding specific critters, a competitive sport — not among the kids, but among their parents! Parents are going for bragging rights about being able to get their kids new Webkinz. They are stalking the UPS guy making deliveries to gift stores and frantically buying the toys right out of the box before the shipment even hits the sales floor.
Sound familiar? Is it the Beanie rage or Cabbage Patch all over again? Will the parental frenzy spoil a good thing? Is this localized or is it everywhere? What's your experience?
Posted by Caroline Kennedy on May 16, 2007 | Comments (1)