In The Cards

Steve Doyal

A monthly look at what's in the cards for retailers -- trends, opportunities, business strategies, new products and markets -- from publishers and suppliers in the greeting card and social expression industry. Steve Doyal is President of the Greeting Card Association.

  • Bricks, Clicks and Cards

    I often hear speculation about how the digital revolution is changing the greeting card industry. It is. But not in the way you might think. Digital cards are not grabbing share from traditional paper cards. They are, instead, expanding the circle of emotional connections people maintain. The greeting card category is healthy, with new publishers entering the industry every year. And perhaps because of social media, exchanging greeting cards for life’s important occasions is even more relevant and meaningful today than ever before. Sure, people use social media to acknowledge the birthdays of a wide circle of acquaintances. I ... Read More
  • Inventory Management: A 360 Degree View

    This month's Greeting Card Association blog is brought to you from Dan Collier, a self-described merchant “through and through,”  who started his career as a buyer for Macy's and Federated Department stores. He started Atlanta-based daniel*richards with Richard Pfeiffer in 2001. Today, daniel*richards is one of the top gift and stationery manufacturers’ rep groups in the country, representing some of the finest and best brands in the industry. Dan opened a retail shop in Atlanta in 2013 with plans for a second store this fall. As a retailer and a sales rep in the fine gift ... Read More
  • There's a Card for That!

    Greeting cards reflect society and speak in the voice of the consumer. Nowhere was that more evident than at May’s National Stationery Show (NSS) in New York. I was reminded of the great breadth and depth our industry offers after walking (and walking) and talking with exhibitors, publishers and GCA members. What I observed: 1. There’s Innovation Around Every Corner Innovation is critical to product development and the greeting card and social expression category. I’m not sure how they do it, but at NSS, innovation is presented at every turn. From the “Best New Products” exhibit to ... Read More