Business Bookshelf: EBook Edition

Not the kind you download to read on your Kindle; just the kind you read about doing business online.

Amazon Top Seller Secrets by Brad Schepp and Debra Schepp covers how to drive more traffic to product pages, choose products, garner positive feedback and market an Amazon business (yes you still need to.) Includes real life stories from Amazon sellers. Look for more from the Schepps coming soon to Virtual Merchant Today!

That eBay The Smart Way, by Joseph T. Sinclair is on its fifth edition is proof enough the book has struck a chord. The unauthorized guide offers practical advice on the nitty-gritty of selling to best effect on the auction site, including advice on taking and editing product photos (which applies to any online endeavor).

But there’s more to doing business online than ecommerce and third party marketplaces. Check out How to Succeed in Business Using LinkedIn by Eric Butow and Kathleen Taylor. LinkedIn, if you missed it, is the business-only social networking site. As the next wave of Facebook and MySpace users is proving to be businesses as well, it remains to be seen if LinkedIn can retain its unique competitive advantage, but for now Butow and Taylor explain how to network this corner of the Net for whatever it is that you want: a new job, a new client or a glowing reputation.

The Paypal Wars by Eric M. Jackson is the story of how the PayPal online payment system was created and then struggled with eBay, the media and even the Mafia. This book won’t tell you how to get rich quick on the Internet, but it is a cautionary tale of the dangers and rewards of a new business model in a rapidly shifting economic environment. Sound familiar?