Building Word-of-Mouth Sales

In my usual morning round of reviewing email, press releases, pr wires and the like, I came across an item by another blogger, Andy Sernovitz, that is of value to retailers. Andy presents five tips to help retailers build sales through word-of-mouth, customer-to-customer communication. The tips are simple and mostly low-cost, no-cost. The key is to get customers talking and spreading the word about your store to bring in new customers and generate more sales.

One suggestion that I like: 
"Use your receipts. After every transaction, you’re probably already handing out a receipt. Use it to encourage your customers to come back with friends by printing for-a-friend coupons on them, or tickets to your special events."

Click here to read the rest.