Mom Market Trends
Mom Market Trends is an ongoing look at the social and marketing developments that affect today’s moms, with frequent emphasis on the power of the online mom community. Stephanie Azzarone, author of the blog and president of Child’s Play Communications, specialists in publicity and marketing communications for products and services targeted to moms, shares studies, trends, relevant articles, feedback from the Child’s Play Communications network of moms, and more, to keep marketers informed of the latest news and concerns impacting this $2.1 trillion dollar demographic.
Grandparents as Parents
Are your parents raising your kids?If that's the case, you are far from alone. According to a new Pew Research Center analysis of Census Bureau data, roughly 2.9 million children are currently being raised primarily by their grandparents, up from 2.5 million in 2000.Why this huge jump? Blame the Recession, for the most part. There was a 5 percent leap in the number of children cared for mainly by... Read More
Comments (0)First Bloganthropy Awards Winner Announced
I am so pleased to share the following news:Yesterday, at the Child's Play Communications Dinner's On Us event for mom bloggers in New York City, Katherine Stone, publisher of the popular blog, Postpartum Progress, was named the winner of the first annual Bloganthropy Awards. The event coincided with BlogHer, the largest annual conference of women in social media.The Bloganthropy Awards recognize... Read More
Comments (0)Child's Play Announces 2010 Bloganthropy Award Finalists
FINALISTS FOR FIRST ANNUAL BLOGANTHROPY AWARDS ANNOUNCEDProcter & Gamble's Give Health is Inaugural Sponsor Publishers of five outstanding blogs have won recognition as finalists in the first annual Bloganthropy Awards. Event sponsors - Bloganthropy.org, a non-profit organization that combines the power of social media with the resources of corporate giving, and Child's Play Communications, specia... Read More
Comments (3)18% of Social Media Moms = 78% of Influence
Yesterday, I posted the highlights of an intriguing study just out fromBabyCenter. Today, some more details...The study maintains that there are five unique segments of social momsand that these five are broken down into two categoriesInfluencers: Field Experts, Lifecasters and ProsInfluenced: Butterflies and the Audience According to the study, these Influencers make up only 18% of socialmoms,... Read More
Comments (0)Motherhood #1 Trigger for Social Media Use
BabyCenter just released the results of a fascinating new study that dug deep into the kinds of moms who are involved in social media, how and why they spend their time there, and - most importantly for marketers - their varying levels of influence. I'd like to share their findings, in two parts. First, a summary of key messages: Motherhood is the #1 reason for social media usage. Acco... Read More
Comments (2)Child's Play Hosts Pre-BlogHer Dinner's On US/Bloganthropy Event
On August 5th - the evening before BlogHer 2010 begins- Child's Play Communications will host a more intimate gathering, Dinner's On Us, where 100 leading mom bloggers and 10 sponsors can easily network and learn about what each has to offer the other. As an added attraction, the event will also feature the first annual Bloganthropy Awards, designed to recognize bloggers who have used social... Read More
Comments (0)My Son Turned 21 Today
My son turned 21 today.Yes, I know. This blog is supposed to be about the social and marketing trends that impact moms - and it has been since its start.But not today. Today, my son turned 21 and for once, I'd like to blog as a mom rather than as a marketer.Until I was in my early 30s, I had no interest in parenthood. None. I loved working: It challenged and motivated and excited me. There was... Read More
Comments (3)How to Value Your Blog
Most posts on this blog talk about how marketers can most effectively work with bloggers. But it also helps for bloggers to learn about how to work with marketers - and how to make their blogs valuable to those companies.I had the pleasure of being interviewed by MomsWhoBlog for an article on this subject, one that also quoted the advice of some leading bloggers with marketing background - Liz Gu... Read More
Comments (0)A Woman's Worth
As a stay-at-home mom, what’s your worth? The bad news is: This year, less than usual. Earlier this month, Salary.com released the results of its 10th annual survey on the subject. It found that stay-at-home moms should earn $117,856 and that mothers who also work outside the home would earn an additional $71,860 above their regular salary for doing what they do as moms. But the recession impac... Read More
Comments (1)Oh Dad, Poor Dad
It’s not news that moms may have a tougher time finding work if they’ve taken extended time off to raise their kids. Now, however, stay-at-home dads are feeling the pinch. To the work world, time away is just as – perhaps more – detrimental for a man than for a woman. Just a generation ago – when my own child, CollegeBoy, was growing up — the stay-at-home dad (Mr. Mom as he was known then) was a t... Read More
Comments (0)Orlando Mom Love
Though I couldn’t stay for the whole event (disclosure: I did squeeze in 45 minutes at the pool and 5 in the hot tub), I was thrilled to have the opportunity this weekend to connect in person with the wonderful mom bloggers I’d invited for a tour of Orlando’s theme parks, courtesy of the Orlando/Orange County Convention & Visitors Bureau. I met Miranda, Keeper of the Cheerios, Amy, Mom Advice;... Read More
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