Mom Market Trends
Mom Market Trends is an ongoing look at the social and marketing developments that affect today’s moms, with frequent emphasis on the power of the online mom community. Stephanie Azzarone, author of the blog and president of Child’s Play Communications, specialists in publicity and marketing communications for products and services targeted to moms, shares studies, trends, relevant articles, feedback from the Child’s Play Communications network of moms, and more, to keep marketers informed of the latest news and concerns impacting this $2.1 trillion dollar demographic.
Orlando, Here We Come!
I am SO excited about this coming weekend! As mom-blogger liaison for the Orlando/Orange Country Convention & Visitors Bureau, I had the pleasure of inviting eight fabulous mom bloggers and their kids to town for three days of sun and fun that will include a tour of Disney Hollywood Studios, Universal Studios, Islands of Adventure, Seaworld and Gatorland, plus a trip to a Blue Man Group perform... Read More
Comments (0)Mommy Bloggers Build Their Brand
Fabulous story in yesterday’s New York Times by Jennifer Mendelsohn on the evolution of mommy bloggers and their relationship with brands. Despite the somewhat snarky title, “Honey, Don’t Bother Mommy. I’m Too Busy Building My Brand,” the piece provided a very thorough and fair assessment of where the momosphere stands today and the issues that apply. It traces the development of blogs from “glor... Read More
Comments (0)Child's Play Hosts LA Bloggers Brunch, April 13th
We had so much fun before, we’re doing it again! I’m pleased to announce that on Tuesday, April 13, 2010 in Los Angeles, Child’s Play Communications will hold its third annual Bloggers Brunch, an ideal opportunity for companies to connect directly with leading mom bloggers in an intimate, relaxed atmosphere, conducive to conversation and personal connections. As with our most recent Bloggers Brunc... Read More
Comments (0)Toy Fair Social Media Panel, Part 2: The Blogger Perspective
Last week, I had the opportunity to moderate a panel at Toy Fair titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook, featuring representatives from toy companies K’NEX and Hidden City Games, and mom bloggers. In a previous post, I offered a summary of the marketers’ point of view. Today I’d like to share some key tips from the wonderful mom bloggers on the panel — Kimberly... Read More
Comments (0)Toy Fair Social Media Panel: Marketers + Mom Bloggers
This week marked the 107th American International Toy Fair, in New York City. I had the opportunity to moderate a panel there titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook, featuring toy companies and mom bloggers. Speakers included Barb Rentschler (Chief Marketing Office, K’NEX) and Dell Monson (Senior Director of Marketing, Hidden City Games), both of whom have reac... Read More
Comments (0)What Moms Want: Study
Late last month, I was invited to the Meredith Parents Network presentation of its recent study, What Moms Want. Meredith’s Parents magazine is a Child’s Play Communications client; we have represented its toy line for some time. The research turned up some interesting facts, and I’d like to share some of the key findigs here: 62% of moms grade themselves a “B” at balancing the demands of motherho... Read More
Comments (0)Ann Taylor's Blogger Blow-Up
There was an article in this week’s PR Newser – an online newsletter for the public relations industry — that excoriated Ann Taylor LOFT, the fashion company, for “paying” bloggers to run a post, calling it an “obvious infringement” of the new FTC guidelines. The company sent this event invitation to bloggers: “Come take a sneak peak at LOFT’s summer 2010 collection before anyone else! Bloggers w... Read More
Comments (0)What if You Had to Pay for Social Media?
No surprise: Blogs, Twitter and Facebook are increasingly popular with moms, as they share experiences and information on all kinds of subjects. According to a recent Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch, women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, r... Read More
Comments (0)Gadget-Gal Conundrum
It’s not news to us that moms are a powerful consumer group – but that was the talk of the town at this year’s CES MommyTech Summit. The presentation focused on what’s new in tech for the mommy market, and tried to answer the question of how marketers can deliver the right message to this audience. Although I wasn’t able to make the trip to Las Vegas this year, I’ve enjoyed reading what my fellow... Read More
Comments (0)Marketing to Women on Facebook
What to do and what not to do when marketing to women was a popular subject last week, with major posts on the subject appearing, among other places, on Mashable. Among the many points made, there were a few that I thought were particularly worth repeating: From 10 Musts for Marketing to Women on Facebook: “Create a series of posts that your fans can look forward to on a daily or weekly basis — so... Read More
Comments (0)Mom Tech Survey
Dads are responsible for all the tech purchases in the family, right? No way. A survey of more than 1,000 moms and expectant moms released Friday by BabyCenter shows the significant role moms play in making home technology decisions. According to the study, while men respond to specific features when shopping for technology, it’s the practical side of tech that appeals to women. “While men are dra... Read More
Comments (0)Women Achieve Workplace Majority
In the next few months, there will be more women in the workforce than men – surely a cause for celebration for those who believe in equal opportunities for the sexes. Or is it? According to a Pew Research Center study conducted last spring, 19% percent of Americans – nearly a fifth of the entire population — think women should return to their traditional roles. For those of us who were around bef... Read More
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