Hispanic population growth rates

I periodically comment on the growth rate in the Hispanic community in order to bring it to top of mind for readers. I think the growth of the Hispanic population in the US is highly significant to the US toy economy as it will eventually (and probably should now) affect the nature of the toys we choose to sell as well as how we market them.

It is for that reason that I want to share with you some new information I have gleaned. According to an article I found a New York Times article that says that despite the fact that the rate of growth has finally started to slow down a little, the minority population (and particularly the Hispanic segment) continues to grow:

“…births outnumber deaths among Hispanic people by 10 to 1, and the nation’s racial and ethnic minorities are poised to become a majority among children under 5. 

Ethnic and racial minorities (mostly blacks, Hispanic and Asian people) now account for 34 percent of the nation’s population. 

Georgia, Maryland and Nevada edged closer to becoming states where minorities now form a majority, and six more counties — in California, Florida (Orange County, home to Orlando and Walt Disney World), Kansas, Mississippi and Texas — actually crossed that threshold.

Those who want to get ahead of the game should be drilling down deep into census bureau information. Another way to do so is to check out this website for the Population Reference Bureau, a non-governmental organization that tracks population trends http://www.prb.org/.