Important News!: Targeted television advertising is here
There was an important article in the March 3, 2009 New York Times, entitled “Your Ad Here, Not There” which was about the arrival of targeted television advertising. It is, as the piece puts it, an answer to the “[t]he advertiser’s dream of sending a particular commercial to a specific consumer….”
Starting in the Greater New York area, Cablevision is going to “…use its targeting technology to route ads to specific households based on data about income, ethnicity, gender or whether the homeowner has children” (underlining mine).
Wow! No, no let me be more precise. WOW!!!!!!!!!!!!!!
That is huge. This means that the ads that you will see on your television may not be the same ads your neighbor is seeing. If he has no kids he may be seeing a beer commercial, while you, with little kids, may be seeing an ad for toys.
Let’s remember to not be so busy worrying about the present that we forget to keep our eyes focused on the future that is rolling out right before our eyes. A whole new world is emerging.
Theresa commented:
Shoot, who would have tohguht that it was that easy?
Dreama commented:
Super infomrtaive writing; keep it up.
gbyh2o commented:
Nate Scheidler commented:
