Help for Risk Takers
All this week I have been writing about risk with a particular eye towards entrepreneurs. One of the best ways to reduce risk is to become educated in how the toy industry works. A great source for this information is your national toy industry association.
I have listed below links to various European and American organizations. Seriously consider joining. In most cases, these associations have reduced rates for small companies. By joining you will not only have access to information about the toy industry and how it works but you will also become a part of your national toy community. This will allow you to meet people from whom you can learn. It will also allow you to learn the culture and customs of the toy industry.
Australia
Australian Toy Association
www.austoy.com.au
Canada
Canadan Toy Association
www.cdntoyassn.com
China
China Toy Association
www.toy-cta.org/en/index.asp
Denmark
The Danish Association of Toy Manufacturers
peter.trillingsgaard@europe.lego.com
France
Federation Francaise des Industries Jouet Puericulture (FJP)
Germany
Die Velt der Spielwaren im Internet (DVSI)
www.toy.de
Hong Kong
Hong Kong Toys Council
Italy
Japan
The Japan Toy Association
Netherlands
Ornes Organisatie van Nederlandse
Spain
Asociacion Espanola de Fabricantes de Juguetes
Russia
Russian National Toy Association
United States
The Toy Industry Association (TIA)
United Kingdom
British Toy & Hobby Association (BTHA)
If you would like a full list of all international organizations go the website of the International Council of Toy Industries (ICTI) http://www.toy-icti.org/about/memberlist.html
In addition to these national industry organizations, there are also smaller associations that focus on a particular aspect of the industry. For example, if you want to manufacture games you may want to contact the Game Manufacturers Association (GAMA) at www.gama.org or Discover Games at www.discovergames.com. If you are interested in the Specialty toy market you can contact the American Specialty Toy Retailing Association (ASTRA) at www.astratoy.org.
There are too many smaller organizations to mention here so if you are an organization that I did not list, please write in and inform our readers.
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Digger commented:
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Micheal commented:
Home run! Great slugnigg with that answer!
