Do kids still watch lots of TV?
I, for some crazy reason, thought that kids were watching less television. What with so many distractions like the Internet, cell phones and video games, I assumed that television watching among children was in a steep decline. No more glossy stares; no more drool and no more incoherence as they laid on the couch watching yet another cartoon show.
Wrong! Kids are watching more television than ever. At least that is what a New York Times article aptly entitled, “Children Watch More TV Than Ever” had to say: “Nielsen reported last week that children ages 2 to 5 spent nearly 25 hours a week watching television, the highest figure on record. They spent an additional seven weekly hours watching DVDs, playing video games, and watching TiVo-style time-shifted television.”
So, the message is that, at least for the 2 to 5 year old crowd, don’t give up on television as a source of advertising. In fact, embrace it. It’s still very much with us.
Scott Traylor commented:
