Heading to Nuremberg

In the last eight months I have managed to attend most of Toy Nation’s major events. There was ToyCon in June, Pre-Toy Fair, Chi-Tag and The Game and Toy Inventor’s Awards banquet in October, Hong Kong in January and now the 60th Spielwarenmesse International Toy Fair in Germany followed by New York Toy Fair in February. 

In doing so, I am trying to capture not only what is happening in Toy Nation but what its citizens are thinking and feeling. While in Germany, I plan to find out how Europeans see the current turmoil in the marketplace, how they are reacting to it and what if any impact it is having on the toys they produce or the way they go to market.

This is an interesting show to attend. It is noteworthy for its size as well as the breadth of its attendance. As large as it is, the experience of attending is unknown to most Americans. Hopefully that will be changing as the TIA is pushing for more American manufacturers to exhibit at the various toy shows and to sell their products globally.

There calling my plane. Talk to you later.