The Top 10 Christmas Toys for 2009; How Wall Street Sees It: Part 1

Every year there are numerous lists of the Christmas season’s top 10 toys.   Most of these lists are prepared by various retailers and publications. My eye was caught, however, by a top 10 list compiled by Gerrick Johnson, who follows the toy industry for BMO Capital Markets, a financial investment firm. 

A financial advisor is not interested in pleasing advertisers or increasing sales. They look at the bottom line and what is going to move the stock market. Accordingly, I was intrigued by what Gerrick was seeing. So, here is his list:

1) Zhu Zhu Pets (Cepia, Private)

2) LEGO (LEGO, Private)

3) Bakugan (Spin Master, Private)

4) Moxie Girlz (MGA Entertainment, Private) & Liv (Spin Master, Private

5) Mindflex (Mattel, MAT)

6) Nerf Blasters (Hasbro, HAS

7) Toy Story (Mattel, MAT/ Thinkway, Private)

Printies (Techno Source, Private

9) Tag Jr. (LeapFrog, LF)

10) Ultimate Fighting Championship (UFC) Figures (JAKKS Pacific, JAKK

 In my next blog, I am going to give you my take on the list. In the mean time, what is yours?