Is Chicago the toy and game capital of the world?
Is Chicago the toy and game capital of the world? According to Mary Couzin it is. Mary has a passion for two things: The city of Chicago and toys. It is therefore no big surprise that she would stake a claim for Chicago as the center of the toy universe in an April 23, 2009 speech to a Chicago Women In Toys conference.
Whether you agree with Mary or not, the speech was filled with toy industry history that may be unfamiliar to many of us. Because so little of our history is written down, it is even more important to preserve her comments. Fortuantely, I was able to get a transcript of Mary’s speech. Below are some excerpts. Enjoy!
The toy and game inventing business…was born in the 1940’s with Marvin Glass, who ran his business in the Alexandria Hotel… Marvin started a partnership with Eddie Goldfarb that produced a few hits like Yakkety Yak Talking Teeth (Known as False Chattering Teeth today), but the partnership folded. Their personalities were just too different. Eddie a family man and to say Marvin was a womanizer was an understatement. He was friends with Hugh Hefner and his Evanston mansion was featured in Playboy in a pictorial with bunnies playing games.
Marvin’s first big hit was Mr. Machine – a 17” talk walking robot. Then came MouseTrap (inventor - Gordon Barlow who lives in Highland Park) and the string of 50 hot games from 1962 to 1972. Hands Down, Operation (John Spinello still lives here), Rock ‘em Sock ‘em Robots, Mystery Date, Toss Across, Lite Brite (Burt Meyer in the western suburbs), Ants in the Pants (Jeff Breslow), Simon, and many others that are still on the shelf today.
Marvin was a strong personality, loyal to those in his inner circle, but paranoid of outsiders. There were no windows, thick soundproof walls, security cameras at his LaSalle Street studio – it was the Pentagon of Playthings. Ironically Marvin himself never invented a toy or game, but invented the business of toy and game inventing and was the only inventor to ever achieve recognition outside the industry. He was the spark, the motivation, the driving force.
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Marvin died in 1974 and MGA disbanded in 1988. Spin-offs from Marvin Glass Studio include:
Meyer/Glass…the world’s current largest toy and game inventing company, Big Monster Toy in the West Loop. It is estimated that 78% of households have a Big Monster Toy on their shelves such as Cosmic Catch, Bullseye Ball, Guesstures and many more. … Lissa, the inventor of Pretty Pretty Princess works there and is with us this evening.
Rehkemper - Steve and Jeff Rehkemper won Toy Inventors of the Year last year at our TAGIE Awards and have had many products nominated and win Toy of the Year like Air Hogs [and] Rubik’s Revolution.
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Len Stubenfoll and John Fertig from Fertig Stubenfoll Design designers of Lucky … What was that about? Do they sell well in Texas?
Lund and Company inventors of TMX Elmo, the fastest selling toy in history, Fireball Island and many others. Bruce is involved in inventing alternative fuels as well as toys.
And we have independent inventors here tonight as well like Dianne, Kim, Jennifer Rapp Peterson, Mary Kay Russell, Jeff Jurgenson and others.
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And Chicago isn’t just the Capital on the inventing side; we have a long and rich history of manufacturers and still in business today:
In 1876 - Tootsietoy® was founded and is America’s Oldest Toy Company with brands such as Mr. Bubbles®, Timeless Bubbles™, Suzy Homemaker® and more.
Frank Lloyd Wright’s son invented Lincoln Logs here in 1916,
Radio Flyer, America’s Little Red Wagon was started by Antonio Pasin in 1917…
Cadaco was founded in 1936 with hits like Tripoley, Ethan Allen’s All-Star Baseball and Skip-Across and today are still selling games and magic sets.
Learning Resources founded by Rick Woldenberg around 1985 - manufacturer of hands-on educational materials for classrooms worldwide and learning toys.
Ty, Inc, makers of Beanie Babies was founded here in 1993 by Ty Warner.
RC2 - Founded in 1989 by racing champions Robert Dods, Boyd Meyer and Peter Chung with racing die-cast replicas and NASCAR products. They acquired Learning Curve which was founded in 1993 and Ertl founded over 60 years ago.
VTech, although founded in Hong Kong in 1976 with approximately 30,000 employees worldwide, have their US offices here in Chicagoland.
Noah’s Ark founded in 2004 by Dina Kriescher… with make your own stuffed animals.
Reza commented:
To be honest I know of a coplue of women who have recently gone into this and failed. The reason being is that big online stores like Ann Summers and Fig Leaves etc have got the market now. Home parties were all the rage in the 80 s but with online buying to quick and easy now most people go for that. xxxx
Tasmine commented:
Full of slainet points. Don't stop believing or writing!
Anonymouse too! commented:
I don't know...seems logical that Chicago is the next center for toys and Games for the time being...Once upon a time everyone was in NYC. So it isn't surprising that there is a second tier in Chicago. looks like a bigger pattern of a west coast shift! Give it 20 years and the talk will be moving the shows to the west coast!
The Chicago shift is not much more than an even bigger shift to the west coast. I don't need to list all the toy companies currently on the west coast and the benefits of one less day of having samples/swatches/etc. not needing an extra day for shipments to the orient. The weather isn't terrible either and when was the last time you couldn't get your booth boxes because of a blizzard in Los Angeles/San Francisco/San Diego?
So Chicago is fine but I still think it is showing a larger lean out west as the years go on!
But can we all agree that we should stop doing these shows in the dead of winter?
Emily commented:
I love reading about new toys that are being released and the history of the classics. Have you seen the Radio Flyer 500 - toyrollercoaster.net? It's a really fun new twist on an old classic. I just love the creative minds that come up with this stuff.
Bob McDarren commented:
You missed the biggest....Tiger Electronics - $750 million!
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