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Great toy design

May 24, 2010

One of my leisure time enjoyments is to wander somewhat aimlessly around bookstores in hopes that my eyes will glance upon a book that will demand my attention.  Well, that’s exactly what happened last Saturday as I found myself in the art book department looking at a bright orange and blue corrugated slipcover. It was encasing a book entitled Toy Design that was written by someone named Christian van Uffelen.

Toy Design! This demanded a closer look. I walked over and picked it up from the dusty bottom shelf that housed it. It was sealed so I couldn’t open it and there was no price. A trip to the sales clerk proved that it was not in the system (I guess that said something about how popular the book was) but with some effort, we came up with a price and I bought it sight unseen.

I am glad I did. It is a treasure trove of great toy design. Van Uffelen, a Dutch writer, states in his preface that he “chose toys that “…were created by well-known designers with high aesthetic values.”

I was so impressed, that I decided to write a series of postings here on my Playthings blog as well as on my Global Toy News website featuring toys from the book. 

For my first selection I have chosen this beautifully simple wood sphere with internal wind up mechanism by Adam and Harborth. Made of oak or beech, it is called Mozartkugel and plays a song from Mozart’s “The Marriage of Figaro” as you either simply hold it in your hand, roll it across the floor or toss it back in forth (attempting not to knock out the teeth of the person with whom you are playing catch.)

In an age of Internet play that does not provide the tactile experience of touch (at least not yet) this toy provides a wonderful visual, kinesthetic and auditory experience.

What do you think? What toys do you think represent great design?

Posted by Richard Gottlieb on May 24, 2010 | Comments (4)

June 16, 2010
In response to: Great toy design
NicoleDiazCantor commented:

Please check out my website I just launch it! www.christmascreatures.com

Christmas Creature Stockings, a nontraditional designer holiday décor. These one of a kind
stockings can be used all year around, so don’t let the name fool you… For more
than just the mantel! All Christmas Creature Stockings are hand made by me the artist. With meticulous attention and the finest quality of materials, each stocking is unique in it’s own way.


June 9, 2010
In response to: Great toy design
Peter Anderson commented:

Great Toy Design is DEAD- basically 90% or the product out there is tied into licensing. The product no longer has to be a great design just some doll or object that you can plaster the Disney or other license on. I think licensing has made the toy industry millions but at the expense of creativity. There are always exceptions but usually as a whole our industry has gotten away from true great toy design. Designers should start reading more books on Alex Osborn and get inspired. Then in turn maybe we can have a new era of creative thought that would carry over to products you found in that old book you found on the shelf. Peter Anderson, Independent- Buffalo NY


May 25, 2010
In response to: Great toy design
Richard commented:

I tried Googling it and found several places selling it on line but none seemed to be in the US. Let us know if you find one. Richard


May 25, 2010
In response to: Great toy design
Bridget Kelly commented:

Richard, thanks for sharing from the book! This Toy is like a magical ball... I think it would inspire a child's imagination and desire to figure out the inner workings. Where on earth can one buy it? does the book say? I think so many of the mass market toys in America disappoint so many of the "higher senses". I like toys which come from handmade resources and are found in tiny or out of the way places from around the world... and I don't care too much about the safety factor, only if they inspire and create joy.

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