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Important Survey on Global Icons for Packaging

December 20, 2011
Globe

I am working with The Toy Research Institute (AIJU) on a worldwide research project involving the use of one global set of icons to be used on packaging. We would like you to help us by filling out a survey. By doing so you will help us determine the level of interest in a global set of icons and if so which icons are most relevant. It's short so it will literally only take a few minutes. You can access the survey by clicking here.

Why a universal set of icons? Because a one set of icons will allow us to cut down on the use of language and thereby reduce the need for different packages for different countries.

Is there a problem with the current icons? Yes,it appears there is as there are currently over 400 different icons in use. For example, the Toy Research Institute found that there are currently 20 different icons being used to indicate that a toy requires batteries.

So, please help the global toy industry and your own company by taking a few minutes to fill out this survey. Please click here to take the survey.

 

Posted by Richard Gottlieb on December 20, 2011 | Comments (2)

January 7, 2012
In response to: Important Survey on Global Icons for Packaging
Ronalee commented:

Okay I'm cnoincved. Let's put it to action.


January 5, 2012
In response to: Important Survey on Global Icons for Packaging
Deon commented:

I wanted to spend a muitne to thank you for this.

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